I have a process. A schedule. A tightly packed schedule. There’s really no time in there to squeeze something quick, ASAP, or in a couple of hours.
With over 30 years in the digital business world, Rusti Boot Creative lays out some common sense business basics for small businesses and startups that will prevent those awful, tedious growth pains.
Life throws things at us we’re not prepared for. Unexpected. Heart aching. Gut wrenching. How can you power through your work when your heart is broken and your mental awareness is pulled in multiple directions? Carefully methodical. When life throws me curves, I take a moment to sit still. Brush aside the events, focus on …
Your website will experience a slow, agonizing death if the content isn’t updated frequently. You can solve this problem by creating new relevant blog posts, or by taking a hard look at your existing content and getting it in shape. Not doing so is a sure fire way to quickly lose the investment you’ve made on a critical piece of your business.
Getting the most out of Facebook starts with recognizing what it is. And is not. It’s a powerful social media tool that helps you communicate with your customers and introduce yourself to new potentials. However, using it in place of a website can be devastating. Heartbreaking. And down right infuriating.
It doesn’t cost more to treat people like they matter, but when you provide exceptional customer service they don’t mind paying more. Increasing profit margins can be had in multiple ways but it’s best to start with treating your customers well. You’ll gain more loyalty and make ambassadors of them that will sell your product for you. Make it your mission to sell not just a quality product, but quality service as well.
Imagine buying a brand new car. Shiny. Glistening. Perfection. And then picture it parked on the street, at night, with the windows rolled down. Does this seem wise to you? Will you sleep well at night? When you pick a web hosting company you’re buying storage for the single most important facet of your online business. You want it to be secure. You want it to be safe. Don’t skimp or dismiss how important this decision will be.
You should invest heavily in your website, just like you would on a storefront in a prime location. It is the key to all of your sales, marketing and customer relations. Your website, and the digital marketing that works with it, is not the place to cut corners. Put good budget aside for your digital real estate and treat it like the gold that it is. The payoff is a successful business that is primed for the next level of growth.