Foundations Family Law Center is a full service law practice specializing in family law. Based near Livonia Michigan, Laura Gruber represents families in the metro Detroit area through divorce, custody, parenting time, and everything in between. Foundations is a small practice with a big heart that helpfully guides clients through some very difficult decisions.
Laura Gruber was a referral from a dear friend via social media. She was opening a new practice which gave us the opportunity to define the kind of client she wanted to work with, and to further define the types of cases she wanted to represent. We dove deep into her business style and business goals and created a website that beautifully represents her practice. Laura wanted a new website to promote her website practice to the local community. We created a website and corporate brand for her new practice in Plymouth that is great platform to begin marketing Foundations Family Law Center.
Original Launch Date: October, 2021
Industry: Law, Divorce Attorney
Project Technology: WordPress, Beaver Builder, Fluent Forms, On Site and Cloud Caching, On Site/Host/Server WAF, Hosting
Location: Livonia, Michigan
Project Type: Graphic Design, Logo, Web Development, Branding
Website Link: https://livoniadivorce.com/
Starting from scratch with logo, branding and web design, Foundations Family Law Center had to come out swinging in a very saturated divorce attorney market. We started small with the basics and presented the content in a way that focused more on family, than on divorce or the products thereof. Doing so creates a conundrum when it comes to SEO. Many people will likely search for ‘divorce attorney’ which we don’t emphasize because Laura wanted to focus on custodial issues instead. Overall, the website has increased traffic over the last year. We will likely need to revisit a few areas to increase rankings, but for now the steady traffic increase means we are well on our way.