THE PRACTICE
See the pieces.
Understand how they work together.
Rusti Boot works with small businesses on the websites, content, marketing, search presence and technology they use to reach and serve their customers.
We look at what you already have, what you’re trying to accomplish and how the pieces work together. Then we help you decide what makes sense for your business right now—whether that means fixing something, improving what’s already there, building something new, or leaving something alone.
THE PIECES
Businesses come to us at different points.
You may be starting something new, growing into something different, or trying to fix something that isn’t working. Where you are changes what makes sense to do next.
STARTING
Starting a new business?
Everybody has advice. There’s a website to build, Google to think about, marketing to plan, tools and technology to choose—and an endless supply of people telling you what you absolutely have to do, often while trying to sell it to you. We help you sort through it, decide what your business actually needs, and what can wait.
EVOLVING
Has your business grown or changed?
Businesses accumulate things. New tools, processes, marketing, technology and workarounds get added as you grow. Some still make sense. Some overlap. Some no longer fit the business you’ve become. We help you step back, look at what you have, and decide what still belongs.
FIXING
Something isn’t working?
Maybe leads have slowed down. Your website isn’t doing its job. People aren’t finding you. Customers are confused. Your content no longer says what it needs to say. You don’t have to diagnose it before you call us. We help you figure out what’s actually happening before you spend money fixing the wrong thing.
THE PROCESS
So, how does this work?
01 · THE PILE
Show Us The Pile
Every business has one.
It’s the things you know, the things you’ve tried, the problems you’ve noticed, the ideas you haven’t gotten around to, and the advice you’ve collected along the way. It’s your website, your Google presence, your marketing, your content, your technology, your customer questions—and all the other pieces that have accumulated around the business.
Some of it is working just fine. Some of it may need attention. Some things are connected in ways that aren’t obvious. And some of the things that matter most may be buried underneath everything else.
That’s the pile.
You don’t have to clean it up before you come to us. Bring what you’ve got, tell us what’s going on, and we’ll help you sort through it.
02 · THE CONVERSATION
Let’s talk about it.
We’ll start with a conversation about what’s going on, what you’re trying to accomplish, and where you’re getting stuck. We’ll ask some questions, get to know your business, and make sure Rusti Boot is the right fit to help.
Conversational Discovery
03 · THE PLAN
Here’s a plan.
Then we dig in. We look at the pieces, figure out what matters, and give you a clear, written plan for what makes sense to do next.
That plan is paid work, and it has value on its own. It’s yours whether Rusti Boot does the work or not.
Independent Written Document
04 · YOUR DECISION
What do you want to do next?
Once you have the plan, you decide what happens next. Rusti Boot can put it into action, your existing people can handle the parts that belong with them, or we can work together.
The recommendation doesn’t obligate you to hire Rusti Boot for the implementation.
The Choice is Yours
A little about Rusti Boot
Rusti Boot is a small business advisory and digital implementation company built on decades of experience working with small businesses.
We ask a lot of questions, because good work starts with understanding the business. We’ll tell you what we think, explain why we think it, and be clear about what we can—and can’t—help with.
You know your business. We bring an outside perspective and the experience to help you see the pieces more clearly.