Websites and local visibility for businesses that depend on local customers
I help service-based and local businesses get found online — clearly, correctly, and without guesswork.
If your business depends on customers in your area, your website and search presence need to work together.
Shelly helped me get my entire inventory online so customers could finally order without phone calls or trade shows. She set everything up patiently and made the process manageable for someone who isn’t comfortable with computers. Because of her help, my business works in a way it never could before.
Who This Work Is For
This work is for local and service-based businesses who:
- Rely on customers in a specific geographic area
- Need their website and search presence to bring in real work
- Are tired of guessing what actually matters online
- Want clarity, not trends or gimmicks
- Prefer doing things correctly rather than cheaply
This is not a fit for national brands, SaaS companies, or businesses looking for the lowest-cost option
How I Help Local Businesses Get Found
This work often starts before a full website rebuild — and sometimes with one.
It usually involves:
- Making sure your business can actually be found in search engines and maps
- Giving search engines a clear, trustworthy place to send customers
- Aligning your website, listings, and business information correctly
- Removing guesswork about what matters
If this sounds familiar, and something you need, you’re in the right place.
How Clients Arrive Here
Their online presence just isn’t working, or they don’t know where to begin.
Most businesses come to me because what they have isn’t working — or they’re fairly sure it isn’t.
Some already have a website, but it doesn’t bring in work. Others have tried one or more do-it-yourself platforms and still don’t show up where customers are actually looking. A few are relying entirely on social media and are starting to realize that posting in Facebook groups isn’t a long-term growth plan.
Often, there’s a sense that something is wrong, even if they can’t quite explain what it is.
In many cases, the right place to start isn’t a full website rebuild. It’s getting the basics right — a properly set up Google Business Profile, accurate listings, and a focused website that gives search engines a clear place to send people. Especially so for service based businesses.
Starting light, or small, isn’t about doing less — it’s about making smart decisions before scaling.
Almost everyone I work with starts in the same place: trying to understand how search actually works, what matters, and what doesn’t. My job is to remove that guesswork and help you start in a way that makes sense for where your business is right now.
For years Shelly has taken great care of my presence on the World Wide Web. So grateful to her as I can barely click a mouse. She is super pro and I have always been treated with respect and dignity, no matter what goofy idea I come up with. Most people who attend my shows don’t know much about me. Thanks to her and her expertise they do now. Shelly is my go to person in this realm, she should be yours too. Go get’em!
Ways we can work together
Local Visibility Review
Most work begins here.
This is a focused, paid review of your current website, search presence, and local listings to see what’s working, what isn’t, and where the real gaps are.
It’s designed to give you clarity — whether you move forward with me or not — and to help you understand what actually matters for your business and local market.
Starting with the basics
For businesses without a website — or those whose current one is actively working against them — starting light often makes the most sense.
This may include:
- Local visibility setup
- Correcting listings and business information
- A simple, focused website that gives search engines a clear place to send customers
This approach creates a solid foundation you can build on over time.
Larger websites and ongoing support
Some businesses are ready for a full website build or a deeper overhaul.
In those cases, we focus on creating a site that supports long-term growth, integrates cleanly with search and maps, and can evolve as your business does.
This work isn’t about trends — it’s about building something stable, useful, and sustainable.
Ready to talk it through?
If you want a clear, honest look at what’s working, what isn’t, and what makes sense next, the best place to start is Getting Started. I’ll help you choose the right path — whether that’s a review, a website conversation, or a new-business setup call.
No obligation. No sales pressure. Just clarity.
For businesses ready to go further
While many businesses come to Rusti Boot Creative to address local search and visibility issues, the work often extends well beyond that.
Core services include:
- Custom website design and development
- Graphic design and brand support
- WordPress hosting and ongoing care plans
This work is thoughtful, custom, and built to support long-term growth — not one-off projects or templates.
→ Learn more about my approach
→ View web projects
→ View print projects
→ Hosting & care plans
Who you’ll be working with
Rusti Boot Creative is intentionally small.
You’ll work directly with me — not an account manager, not a handoff team, and not a rotating cast of contractors. That means clear communication, thoughtful decisions, and a partner who understands both the technical side of the work and the realities of running a local business.
I’ve spent decades working in graphic design and web development, across industries and at scale. Today, I bring that experience to businesses who want things done correctly, without agency layers or unnecessary complexity.
This is hands-on, strategic work — built on trust, clarity, and long-term thinking.
Ready to invest in work that actually supports your business?
Custom website projects typically begin at $3,500, with flexible 6- or 12-month payment plans available. Feel that a smaller site is best for you? We do that too. Let’s have a conversation on what your business really requires.
The best place to begin is Getting Started.
