Advocate Wellness

Website and Ongoing Digital Support

Advocate Wellness is a chiropractic clinic owned and operated by Dr. Christian Nelson in Keller, Texas. The practice focuses on sports fitness, athletic care, and injury recovery, serving a growing patient base through strong community involvement and hands-on leadership.

Dr. Nelson maintains direct oversight of his marketing and outreach, and the clinic’s consistent five-star reviews reflect both the quality of care and the trust built within the local community.

Project Overview

Dr. Nelson opened Advocate Wellness in early 2020 and needed a website and supporting materials that could establish credibility quickly while leaving room for growth.

We began by developing a StoryBrand-style profile of his services and ideal clients, which guided content development and helped ensure the website spoke clearly to the people he wanted to reach. Dr. Nelson already had a logo in place, which became the foundation for the site’s color palette, typography, and overall visual direction.

The website was designed to support marketing efforts, highlight services clearly, and integrate seamlessly with offsite appointment scheduling software, allowing patients to book easily without friction.

Industry: Healthcare • Chiropractic • Sports & Athletic Care

Project Type: Website Development • Graphic Design • Local SEO • Hosting

Project Technology:

WordPress
Beaver Builder
Fluent Forms
Facebook Pixel integration
Performance caching (on-site and cloud)
Security and firewall configuration

Timeline: Initial launch in September 2020, with ongoing support and refinement.

Project Goals

Establish a professional online presence for a new practice
Clearly communicate services and areas of specialization
Align website content with target patient needs and goals
Support ongoing marketing and community outreach
Create a flexible foundation that could grow with the practice

Outcome & Impact

Advocate Wellness has grown steadily since launch, with the website serving as a central foundation for Dr. Nelson’s broader marketing and networking efforts.

The site supports social media outreach, community engagement, and patient education, while providing a clear and trustworthy destination for prospective patients. In addition to the website, I’ve created supporting print materials for local networking and outreach, including business cards and appointment handouts.

As the practice continues to grow, the website remains structured to support additional content, services, and marketing initiatives over time.