The Haley Library

The Haley Memorial Library & History Center is a historical, non-profit, museum and research library. The Haley Library has operated a website for several years but were in desperate need of an upgrade. The old site didn’t work, there was no book shop, and researchers were unable to review the materials available. With advancing technology and the rise of social media, The Haley Memorial Library & History Center needed a redesign of their website to align with the goals of the business and the target audience.

Project Description

Pat McDaniel and I met at the library in Midland and discussed the real goals he wanted to accomplish with the website. Having an index available for researchers was his primary concern, and from a revenue perspective he wanted to open the book shop to the online public as well. I spent several days at The Haley Library taking photographs, getting to know the material, and learning more about how a research library worked. Together, he and I put together a working plan to initiate a fresh start for The Haley website, and what we wanted to put together moving forward to improve the site over the years. We implemented an e-commerce solution, a membership program, book sales, and a way for supporters to make donations.

Original Launch Date: July 2016

Industry: Texas, Historical Library

Project Technology: WooCommerce, MemberPress, Give Donation, WordPress, Beaver Builder, Fluent Forms, On Site and Cloud Caching, On Site/Host/Server WAF, Hosting

Location: Midland, Texas

Project Type: Web Design, Graphic Design, Photography, E-Commerce, Membership

Website Link: https://haleylibrary.com/

Project Goals

Absolutely one of my most favorite clients, The Haley Library’s director, Pat McDaniel has worked with me since 2016 to steadily improve the website, create ways to make researchers find materials quicker, and to manage various projects and events as they come up. The membership program and the donation plugin permits supporters to donate freely, online and the e-commerce solution has dramatically improved book sales from the book shop at The Haley Library. We update the site multiple times per year to play host to several annual events. Art sales, book sales, and the annual Fall Gathering live event where we host the event live on the site. We’ve redesigned the site several times as technology improves, and will continue to keep the look and functionality fresh and new.

Client Artwork