Casper Rawls

Website and Long-Term Digital Support

Casper Rawls is a veteran guitarist and performer whose career spans more than five decades. He has performed with and recorded alongside many of the most respected names in rock and country music and continues to perform regularly in Austin, Texas.

While Casper’s name may not be immediately recognizable to casual listeners, his influence and body of work are well known within the music industry and among dedicated fans.

Project Overview

I began working with Casper Rawls in 2007, creating an early hand-coded website to support his performances, recordings, and fan engagement. As Casper’s needs evolved, the website was rebuilt to provide greater flexibility, easier content updates, and expanded functionality.

The site serves as a central hub for fans to view performance schedules, explore Casper’s discography, purchase merchandise, and support his work directly. Over time, features were added and refined to keep pace with an active performance schedule and changing fan expectations.

A key requirement throughout the project was ensuring that Casper could manage updates himself — particularly his performance calendar — without ongoing maintenance costs or technical friction.

Industry: Music • Performing Arts

Project Type: Website Development • E-commerce • Ongoing Support

Project Technology:

WordPress
E-commerce integration
Event and performance calendar system
Performance caching (on-site and cloud)
Security and firewall configuration
Managed hosting

Timeline: Initial launch in December 2007, with a major rebuild in January 2016 and continued support thereafter.

Project Goals

Create a central online presence for a long and established music career
Provide fans with up-to-date performance schedules
Enable direct merchandise and album sales
Allow the client to update content independently
Reduce ongoing maintenance while supporting active engagement

Outcome & Impact

The website has remained a reliable and adaptable platform for Casper Rawls over many years, supporting both live performance promotion and direct fan interaction.

Transitioning the site to WordPress allowed for easier updates and long-term sustainability, enabling Casper to manage his own calendar and content while maintaining a professional, polished online presence. The site continues to support merchandise and album sales and serves as an accessible archive of his work and career.

This long-term collaboration reflects an approach focused on flexibility, trust, and building tools that clients can confidently use themselves.