Coyote Company Leather is a premium leather goods brand founded by master craftsman Don Otey. The company produces heirloom-quality hunting and dog-training gear built from fine latigo leather, rugged canvas, and durable brass or sterling hardware. Each product is designed for long-term use by bird hunters and dog trainers who value craftsmanship, durability, and function.
I began working with Coyote Company Leather in 2016, after Don Otey approached me about modernizing his online presence. At the time, the business relied almost entirely on in-person sales and phone orders. There was no e-commerce system in place, no ability to accept credit cards online, and limited visibility beyond trade shows and word of mouth.
The goal was to transition the business into a functional digital storefront without losing the character, craftsmanship, or personal nature of the brand. We designed and built a website that showcased the products clearly, supported secure online purchasing, and reflected the quality and longevity of Don’s work.
The site was rebuilt again in 2020 to improve performance, usability, and scalability as online demand increased.
Industry: Hunting • Outdoor Gear • E-commerce
Project Type: Website Design • E-commerce • Social Media Support • Ongoing Maintenance
Project Technology:
Timeline: Initial launch in August 2016, with a major rebuild in May 2020 and continued support thereafter.
Transitioning to a fully functional e-commerce platform significantly expanded Coyote Company Leather’s reach and sales opportunities. The website now serves as the primary sales channel, allowing customers to discover, purchase, and reorder products online with ease.
Online sales have enabled the business to reduce travel and reliance on trade shows while maintaining steady demand. Combined with light, consistent social media promotion, the website continues to generate regular traffic and sales, supporting the ongoing success of a small, craft-driven business.
I continue to provide website management, updates, and technical support to ensure the site remains stable, secure, and easy to operate.
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