DIVA WOW

Website, Membership Platform, and Long-Term Design Support

DIVA WOW (DIVA…Women Outdoors Worldwide) is a Dallas-based, all-women shooting and outdoor organization founded over two decades ago. What began as a small group focused on shotgun sports grew into a nationwide, volunteer-run nonprofit dedicated to introducing women and youth to shooting sports, hunting, and outdoor education through events, training, and community programs.

Project Overview

I began working with DIVA WOW in 2009, at a time when the organization’s website was outdated and lacked the functionality required to support a growing membership and an increasingly active event schedule.

Membership records were maintained manually, event payments were handled by check, and much of the administrative workload fell heavily on volunteers. As the organization expanded, it became clear that a more robust digital infrastructure was needed to reduce labor, streamline operations, and present a professional public presence.

Over the course of more than a decade, I worked closely with the organization to design, build, and maintain a system that supported membership management, event registration, e-commerce, content delivery, and ongoing growth.

Industry: Nonprofit • Women’s Organization • Shooting Sports

Project Type: Website Development • Membership Management • Event Management • Graphic Design • Branding • Video Production

Project Technology:

WordPress
WooCommerce (events & merchandise)
Membership management
Event and calendar systems
Form handling and automation
Video production and integration
Performance optimization and caching
Security and firewall configuration
Managed hosting and ongoing maintenance

Timeline: Initial launch in 2012, with ongoing development, expansion, and support provided over more than 13 years.

Project Goals

Reduce manual administrative work for volunteers
Automate membership registration and renewals
Enable online event registration and payments
Support merchandise sales through e-commerce
Establish consistent branding across digital and print materials
Create a scalable platform that could grow with the organization

Outcome & Impact

Throughout this long-term engagement, the website and supporting systems evolved alongside the organization. As membership and programming expanded, additional functionality was added to support new events, divisions, and initiatives.

In addition to the website itself, I produced hundreds of supporting materials, including:

Promotional and recruiting materials
Event graphics and signage
Logos for multiple organizational divisions
Raffle tickets and challenge coins
Organizational videos and yearbooks

The result was a fully integrated digital and visual system that reduced labor demands, improved operational efficiency, and presented a cohesive, professional brand to members and the public alike.

The organization has since moved in a different technical direction. Screenshots shown here represent the completed work during my involvement.