For 33 years, The Haley Library has hosted an annual art show and sale at their Midland location. The show features three Southwest Impressionist artists and their paintings. As America entered into lock downs and isolations due to the covid pandemic, The Haley decided it was time to take the show online. Doing so allowed a broader reach to a new audience, improved sales, and allowed the show to go on despite the social restrictions implemented during the pandemic.
Original Launch Date: October 2020
Industry: Art, History
Project Technology: E-Commerce
Location: Midland, Texas
Project Type: Web Development, Graphic Design, E-Commerce
Website Link: https://gallery.haleylibrary.com/
The Haley wanted to implement an e-commerce solution so offsite customers could buy paintings and have them shipped to them, or pick them up in person. Additional marketing ensured we reached a nationwide audience, and improved sales overall.