What does your website need to do?
Make the dang thing useful.
A website should have a job.
It might need to bring in business. Answer questions before someone picks up the phone. Help customers choose the right service. Collect information you’re tired of collecting by hand. Take bookings or payments. Make a complicated process easier. Or simply explain who you are and why someone should trust you.
Sometimes it needs to do several of those things.
We want to know what would make your website genuinely useful to your business—not just what pages it needs.
THE DEEP DIVE
That’s why we ask so many questions.
Before we design anything, we want to understand how your business actually works—and how you work within it.
01
Who are your customers? What are they looking for?
02
What do they ask you over and over?
03
What kind of work do you want more of?
04
What do you do every day to keep things moving? What do you hate doing?
05
What happens after someone contacts you?
06
Where are you doing something by hand that the website might be able to help with?
And sometimes the most useful question is simply:
What do you wish the dang thing could do?
You don’t need to know what’s technically possible. That’s our job.
And all of this is part of building your website.
We’re not waiting for you to hand us a sitemap, finished copy and a list of features so we can assemble the pages. Learning your business, understanding your customers, figuring out what the website needs to do, and deciding how it should all work together is part of the service.
Then we build it.
Once we understand the business, what the website needs to accomplish, and how it needs to fit the way you work, then we start making decisions about content, structure, features, design and technology.
Because technology only works if you’re actually willing to use it.
Some websites need to do a lot. Some really don’t.
The goal isn’t to build the most complicated website we can. It’s to build the website your business actually needs.
THE PITCH
Thinking about a new website?
Start by telling us about your business.
You don’t need a sitemap, a list of features, finished copy, or all the answers. Tell us about your business, what you have now, what you wish worked differently, and what you hope a new website could do for you.
DISCOVERY INCLUDED
Strategic Websites
The first conversation is free.
If we think Rusti Boot is a good fit for the project, we’ll explain what happens next. The time we spend learning your business, figuring out what the website needs to do, developing the content and planning how it all works together is part of the website project—not an extra service added on top.